seems like El Wiggo is following in the footsteps of George Hincapie with his latest venture. nothing to do with high powered performance enhancing drugs, no, but rather taking a leaf out of FashionistaGeorge’s book and starting a clothing line, in conjunction with the Englishman’s beloved Fred Perry brand. we all know that Wiggins loves all things Mod, and i guess that to the marketing crew at Perry this must have been a dream come true: an Englishman at the top of his game who is almost constantly in their gear.

so if you know any Wiggo fans, here’s the ideal birthday pressie.

and here’s where and how it all started: