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Tag: pr

  • punkopinion

Specialized and the Cafe Roubaix PR disaster – might the worm have turned?

  • by Lee Rodgers
  • Posted on December 10, 2013December 17, 2013

by crankpunk i wasn’t gonna get involved in this. not because i don’t care, i…

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7 responses to “Specialized and the Cafe Roubaix PR disaster – might the worm have turned?”

  1. beev Avatar
    beev
    December 10, 2013

    It’s hard to see a “good” (or should i say acceptable) outcome for Specialized in all of this, especially given their radio silence to date. How can they now make amends? First a sincere apology from the top (of course). Then reparation – perhaps i’m being over cynical to think that they will now do everything in their powers to now see that @CafRoubaix becomes a stockist….

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    1. crankpunk Avatar
      crankpunk
      December 10, 2013

      had to laugh at that last part. yes, i imagine their marketing drones are trying to find a way to make that work…!

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  2. James Machin Avatar
    James Machin
    December 10, 2013

    Fuji who are the real owner, although I have stated that A.S.O really could lay claim to the branding and trademark as they own the actual race that made the name Roubaix name famous in the first place…. but any roads: Fuji have basically told Cafe Roubaix that they can use the name….. .there is also undertone that speccy is in the dog house for their underhanded registering of the name Roubaix in Canada.

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  3. Vincent Kelly Avatar
    Vincent Kelly
    December 10, 2013

    I live in Alberta not too far from this wonderful little shop. I currently own two Specialized bikes and I am currently looking to off load them and replace them with anything that this shop sells. I thought Specialized were innovators but in truth they are just bullies. How can anyone have intellectual rights to a town name except the town itself. I am outraged and have let Specialized know that.

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    1. crankpunk Avatar
      crankpunk
      December 11, 2013

      i wonder how many others now want to sell their Specializeds?!

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  4. P K Avatar
    P K
    December 11, 2013

    A “Goliath” in business terms to the “David” Specialized…..Del Taco (a taco bell- like chain in the USA) just introduced the EPIC burrito, now what Spesh?

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  5. keithcsmith Avatar
    keithcsmith
    December 14, 2013

    What no seems to grasp here* is that Specialized had every legal right to pursue this course of action.
    Was it a great PR move? No.
    Was it perfectly within their legal rights? Yes.
    Fuji makes a claim that Specialized had no right to file for a trademark in Canada, great Fuji go on and talk to the Canadian trademark office who approved it.
    As for pursuing legal action against a taco restaurant, well maybe Specialized lawyers actually have a clue about how trademark law. In case there was any confusion about what constitutes infringement here is a link with some of the pertinent info.
    http://cyber.law.harvard.edu/metaschool/fisher/domain/tm.htm#7
    I find #5 to be the most telling in this instance, “the similarity of marketing channels used;” say for instance both companies advertise in bicycle related print publications.

    *or anywhere on the internet for that matter.

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