![\"1894_Victor_bicycle_ad\"](\"https:\/\/i0.wp.com\/pezcyclingnews.com\/wp-content\/uploads\/2015\/01\/1894_Victor_bicycle_ad.jpg?ssl=1\")
<\/a><\/figure><\/div>\n\n\n\n<\/p>\n\n\n\n
Let’s take a look an actual Victor bike, note the crazy seat post! <\/em><\/p>\n\n\n\n <\/p>\n\n\n\n However, it is from a stylistic point of view that Victor Bicycles’s advertising was so interesting, being at the forefront of the dominant Art Nouveau trend that was the common thread through so much of the advertising of the period.<\/p>\n\n\n\n Here you can see that in the lettering and in the use of framing in another newspaper advert.<\/p>\n\n\n\n <\/p>\n\n\n\n The 1899 catalogue for Victor Bicycles became known as a benchmark in the industry. Designed by Will H. Bradley, the document is credited as having a pivotal role in creating the American Art Nouveau movement. The Massachusetts Historical Society called the work \u201cthe most beautiful and elaborately designed of any in the bicycle industry,\u201d and looking at the images below, it is not hard to see why.<\/p>\n\n\n\n <\/p>\n\n\n\n \u201cBradley became one of America\u2019s foremost type designers, illustrators, and artists, designing magazine covers, posters, and typefaces,\u201d wrote the Massachusetts Historical Society. \u201cAlthough Bradley\u2019s work encompasses many styles, his most recognizable work, like the Overman Wheel Catalog, shows influences of Aubrey Beardsley and William Morris.\u201d<\/p>\n\n\n\n Other brands quickly dialed into the fashion, resulting in a mass of beautiful advertisements and posters, such as these below:<\/p>\n\n\n\n <\/p>\n\n\n\n Like many aspects of life, advertising too at this time was in the midst of a revolution. With the advent of the mass-produced newspaper and magazine came something we are all too familiar with now \u2013 mass marketing. Everywhere were adverts for new products of all kinds, some that worked (like a bicycle) and some that were more than dubious (such as the endless lotions and potions being pedaled that claimed to cure all and any ailment).<\/p>\n\n\n\n Another brand that was hugely popular at this time was Columbia Bicycles, a brand that is that still available today (Victor Bicycles folded at the turn of the 1900s). The brainchild of manufacturing entrepreneur Albert Augustus Pope, the advertising for Columbus Bicycles didn\u2019t quite embrace the Art Nouveau trend as much as most other brands, going instead for a more traditional type of advertisement, one that used more text to explain the virtues of its creations rather than the dreaminess evident in the work of Bradley.<\/p>\n\n\n\n <\/p>\n\n\n\n In this poster above, the achievements of riders aboard Columbia bikes are detailed, and there is a nod to the \u2018competition\u2019 that the bicycle faced, ie the horse, with the words \u201cAn ever saddled horse which eats nothing.\u201d<\/p>\n\n\n\n This next poster, also from Columbia, continues this thread.<\/p>\n\n\n\n <\/p>\n\n\n\n Columbia didn\u2019t just stop at posters and magazine advertisements. They also made a a host of trinkets that also carried the brand logo, from tie pins to spoons, ashtrays to cigar holders, perhaps the first ever bike brand \u2018giveaway\u2019 line.<\/p>\n\n\n\n The bicycle though is not simply a beautiful thing to look at nor a fun thing to ride, it is, as many of you will know, much more than that. Apart from being our meditation mat and our psychoanalyst\u2019s sofa, it has also been the harbinger of social change and of enhanced freedom for the oppressed, as well as a vehicle of war.<\/p>\n\n\n\n You might have noticed just how much women dominate the early cycling poster and advertisements, and whilst it is true that Art Nouveau heavily featured the female form, the common presence of women in early bicycle advertising also reflects the importance of the machine to women\u2019s emancipation and the fight for universal suffrage at the time.<\/p>\n\n\n\n In the 1890s, as the bicycle went from being a toy of the rich (funny how things come around again, eh!) to a machine whose popularity and usefulness spanned all socio-economic classes, just about one-third of consumers for bicycles were women.<\/p>\n\n\n\n One of the main protagonists in the Suffragette movement, Susan B. Anthony, is attributed in having singled out the bicycle for the role it played in liberating women.<\/p>\n\n\n\n \u201cLet me tell you what I think of bicycling,\u201d she said at the time. \u201cI think it has done more to emancipate women than anything else in the world. I stand and rejoice every time I see a woman ride on a wheel. It gives women a feeling of freedom and self-reliance.\u201d<\/p>\n\n\n\n <\/p>\n\n\n\n The humble bicycle is attributed even with having helped bring about an end to the frumpy, voluminous dresses popular until the late 1890s and in bringing \u2018bloomer\u2019 into fashion. The reason for this was that riding a bike in those massive swathes of material was all but impossible, hence the need for a new style of dress.<\/p>\n\n\n\n <\/p>\n\n\n\n Frances Willard may have been gone on to become leader of the Women\u2019s Christian Temperance Union (bad idea there, Frances), but she did love her bike, noting with no little elegance that \u201c\u2026the bicycle would lead to more equitable gender relationships. We saw with satisfaction the great advantage in good fellowship and mutual understanding between men and women who take the road together, sharing its hardships and rejoicing in the poetry of motion.\u201d<\/p>\n\n\n\n That sense of \u2018poetry\u2019 clearly imbued both the designs of bicycles and the advertisements of the age, leaving us all these years later with a beautiful collection of posters and images to linger over.<\/p>\n\n\n\n A honeyed age indeed.<\/p>","protected":false},"excerpt":{"rendered":" Early US bicycle advertising made up a huge chunk of the market and has been credited as having a crucial role in the Art Nouveau movement in the States. Looks gorgeous too! <\/p>","protected":false},"author":40955418,"featured_media":10843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Early US bicycle manufacturers were at the forefront of the advertising industry and played a crucial role in the Art Nouveau movement in the States. 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Essentially it is little more than a bunch of tubes, a handful\u2026","rel":"","context":"history of cycling","block_context":{"text":"history of cycling","link":"https:\/\/crankpunk.com\/ja\/category\/history-of-cycling\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/crankpunk.com\/wp-content\/uploads\/2020\/05\/screenshot-2020-05-28-at-12.35.24.png?fit=611%2C406&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/crankpunk.com\/wp-content\/uploads\/2020\/05\/screenshot-2020-05-28-at-12.35.24.png?fit=611%2C406&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/crankpunk.com\/wp-content\/uploads\/2020\/05\/screenshot-2020-05-28-at-12.35.24.png?fit=611%2C406&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":18134,"url":"https:\/\/crankpunk.com\/ja\/2024\/01\/05\/what-is-the-best-place-cycling-has-taken-you-out-of-poverty-london-is-ok-too\/","url_meta":{"origin":10831,"position":4},"title":"What is the best place cycling has taken you? \/ ‘OUT OF POVERTY. 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Rodgers","author_link":"https:\/\/crankpunk.com\/ja\/author\/crankpunk\/"},"rttpg_comment":0,"rttpg_category":"bikes<\/a> cycling<\/a> history of cycling<\/a>","rttpg_excerpt":"Early US bicycle advertising made up a huge chunk of the market and has been credited as having a crucial role in the Art Nouveau movement in the States. Looks gorgeous too!","_links":{"self":[{"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/posts\/10831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/users\/40955418"}],"replies":[{"embeddable":true,"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/comments?post=10831"}],"version-history":[{"count":0,"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/posts\/10831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/media\/10843"}],"wp:attachment":[{"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/media?parent=10831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/categories?post=10831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crankpunk.com\/ja\/wp-json\/wp\/v2\/tags?post=10831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/figure><\/li><\/figure><\/li><\/figure><\/li><\/figure><\/li><\/figure><\/li><\/ul><\/figure>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n<\/a><\/a><\/figure><\/div>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n