Before you read on, here’s our KOJO Collective feature from our HA GIANG LOOP Tour last April – we just came back from the 2026 tour and will be back there in November, see KOJO for details!

Eddy Merckx launches his own beer brand

1–2 minutes

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well not quite, but quite close! this is the beer he would have made had he decided to, i’m sure… it’s called Malteni (Malt+Molteni=Malteni) and is brewed in the Brunehaut Brewery in Ye Olde Belgium for that stamp of authenticity. organic and made with, unsurprisingly, malt, i’ve yet to taste it but love the idea…

you can read more about it here.

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